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Marketing Generalist - job post

Learntastic
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About LearnTastic

LearnTastic is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries—from healthcare and construction to HR and education. With more than 1,000 courses and over a million learners served, LearnTastic is redefining accessible, self-paced learning. Our mission is to make professional development simple, engaging, and impactful—anytime, anywhere.

About the role

We’re looking for a Marketing Generalist who’s comfortable wearing multiple hats — someone
who can jump between updating a webpage, building out a Salesforce campaign, pulling
analytics, and putting together a polished design asset or presentation, all in the same day. This
is a great fit for someone with 1–3 years of hands-on marketing experience who wants to grow
into a broader strategic role while remaining close to day-to-day execution.

Job Description:

  • Make routine updates and edits to company websites (content, images, basic layout
changes) in WordPress
  • Support email marketing and campaign execution using Salesforce Marketing Cloud
Account Engagement (MCAE / Pardot), including building emails, landing pages, forms,
and automation workflows
  • Manage and update records, leads, and campaign data within Salesforce CRM
  • Design marketing collateral (social graphics, one-pagers, presentations, email templates)
using the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Build and format PowerPoint presentations for sales, leadership, and internal use
  • Monitor and report on website and campaign performance using Google Analytics
  • Assist with paid digital campaigns (Google Ads, social ads), including basic setup,
monitoring, and reporting
  • Support broader marketing functions: content creation, brand consistency, sales
enablement materials, internal communications, and event coordination
  • Collaborate with sales, leadership, and other departments to align marketing efforts with
business goals
  • Social Media Posting and Monitoring

Must-Have Qualifications:

  • 1–3 years of marketing experience (internships count)
  • Hands-on experience editing websites in WordPress
  • Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Strong PowerPoint skills — building clean, professional, on-brand decks
  • Familiarity with Google Analytics and Google Ads
  • Understanding of core marketing principles: campaigns, segmentation, content strategy,
basic SEO
  • Strong attention to detail and comfort managing multiple projects at once
  • Clear written and verbal communication skills

Nice to have:

  • Experience in a B2B or manufacturing/industrial marketing environment
  • Basic HTML/CSS knowledge for email or web tweaks
  • Elementor or page-builder experience within WordPress
  • Experience supporting multi-brand or multi-entity marketing efforts

What success looks like in the first 6 months:

  • Comfortably managing WordPress edits and Salesforce/MCAE campaign builds with
minimal oversight
  • Producing clean, on-brand design assets and presentations independently
  • Delivering basic performance reports (traffic, campaign engagement, ad performance) on
a regular cadence

This is a remote position.

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