Empleos de director marketing

About the Role

We are looking for an experienced Marketing Director to lead our marketing team, oversee digital marketing strategies, and drive business growth through effective advertising, content, and lead generation.

The ideal candidate has strong leadership skills, understands digital marketing, and can manage multiple marketing channels while identifying opportunities to improve brand visibility, attract potential clients, and increase qualified leads.

This role requires someone who can lead the team, develop marketing strategies, monitor campaign performance, and provide recommendations to improve overall marketing results.

Key Responsibilities

• Lead, manage, and oversee the marketing team and daily activities.
• Develop and implement marketing strategies aligned with company goals.
• Plan, create, and oversee advertising campaigns across different platforms.
• Oversee the creation and optimization of landing pages to improve conversions.
• Track and analyze customer journeys, from initial engagement to lead conversion.
• Oversee content creation, including blogs, articles, videos, and other marketing materials.
• Manage and oversee SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) strategies.
• Oversee YouTube content, social media platforms, and other digital marketing channels.
• Develop and manage lead generation strategies to attract potential clients.
• Oversee lead qualification processes and ensure leads are properly evaluated and directed to the appropriate teams.
• Monitor marketing campaigns, traffic, engagement, conversion rates, and overall performance.
• Review marketing reports and KPIs to identify areas for improvement.
• Coordinate with other departments to align marketing activities with business objectives.
• Research market trends, competitors, and new marketing opportunities.
• Provide recommendations and strategic suggestions to improve marketing performance, lead quality, and business growth.
• Identify opportunities to improve marketing processes, tools, and campaign effectiveness.

Qualifications

• Previous experience as a Marketing Director, Marketing Manager, or in a similar leadership role.
• Proven experience leading and managing a marketing team.
• Strong understanding of digital marketing strategies and campaign management.
• Experience creating and managing paid advertisements across platforms such as Facebook, Google, and YouTube.
• Experience building and optimizing landing pages.
• Knowledge of customer journey tracking, conversion tracking, and lead generation.
• Experience overseeing content marketing and social media strategies.
• Strong knowledge of SEO and AEO strategies.
• Ability to analyze marketing data, track KPIs, and prepare performance reports.
• Strong strategic thinking, leadership, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, teams, and deadlines.
• Ability to work independently and lead a remote marketing team.

Preferred Qualifications:

• Experience with CRM, marketing automation, and analytics tools.
• Familiarity with Google Analytics, Google Ads, Meta Ads Manager, and Google Search Console.
• Experience with landing page builders and marketing funnel platforms.
• Knowledge of AI marketing tools and marketing automation.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

What We Offer

• Fully remote work.
• Opportunity to lead and develop a growing marketing team.
• Opportunity to implement new marketing strategies and initiatives.
• A collaborative and growth-focused work environment.
• Opportunity to make a direct impact on company growth and marketing performance.

How to Apply

Please submit your resume in English highlighting your experience in marketing leadership, digital marketing, and team management.

Include examples of marketing campaigns you have managed, landing pages you have developed or overseen, lead generation strategies you have implemented, and measurable results you have achieved.

Job Type: Full-time

Work Location: Remote